How Does Google Make Its Money: The 20 Most Expensive Keywords in Google Ads
What are the most expensive keywords? We used data from our Free Keyword Tool to find out!
Keyword Cost per Click(CPM)
- 1. Insurance $54.91
- 2۔ Loans $44.28
- 3۔ Mortgage $47.12
- 4۔ Attorney $47.07
- 5۔ Credit $36.06
- 6۔ Lawyer $42.51
- 7۔ Donate $42.02
- 8۔ Degree $40.61
- 9۔ Hosting $31.91
- 10۔ Claim $45.51
- 11۔ Conference Call $42.05
- 12۔ Trading $33.19
- 13۔ Software $35.29
- 14۔ Recovery $42.03
- 15۔ Transfer $29.86
- 16۔ Gas/Electicity $54.62
- 17۔ Classes $35.04
- 18۔ Rehab $33.59
- 19۔ Treatment $37.18
- 20۔ Cord Blood $27.80
The Most Expensive PPC Keywords
How does Google make money? Surprisingly, 97% comes from online pay-per-click advertising. At WordStream we can’t get enough PPC; that’s why we decided to conduct some research and find out what the most expensive keywords are in Google. Some of our results about the most popular and most expensive PPC keywords were to be expected, while some (like cord blood and mesothelioma treatment) surprised us and our readers.
Want to learn more about how Google advertising works? Check out our infographic: What is Google AdWords
Top 10 Most Expensive Google Keywords
The Top 10 Most Expensive Keywords are:
1۔ Insurance
2۔ Loans
3۔ Mortgage
4۔ Attorney
5۔ Credit
6۔ Lawyer
7۔ Donate
8۔ Degree
9۔ Hosting
10۔ Claim